I started teaching English in Japan in 2005 when I started working as a high school English teacher in Osaka. When I moved to Tokyo in 2010 and started teaching private adult lessons I noticed that most Japanese tended to make the same exact mistakes, whether they were low level or advanced students. After writing—and often illustrating—the same explanations again and again, I decided to compile my toolbox of stock explanations into a book. I spent about a year and a half working on the book, writing in both English and Japanese, and self-published the nearly 200-page ebook on the iBook Store in April 2014.
In the spring of 2015 I started working on another personal project which tied together my interest in both professional basketball and branding. While I initially intended to create a more objective ranking of team logos and uniforms, the project evolved into a branding assessment of all 30 NBA teams.